We all have heard the phrase ‘Content is King’, did you ever wondered where it came from? ‘Content is anything that adds value to the reader’s life. It can be video, write-ups, pictures or graphic designs. We consume content on a daily basis from the videos we watch from Youtube to blogs we read from the internet are all content catered to the target audience. There is a lot of content out there for us to devour.
Content marketing has been important, impactful and effective for over a century now and it still is to this day. Content marketing is the creation and distribution of valuable, relevant and compelling content to attract, engage, and retain your target audience. With content marketing, we provide useful and relevant content, not another sales pitch. Or to say here we don’t sell the steak we sell the sizzle. It is not about the product or service, it’s about the value it brings to the customer’s life and improving their lives.
Today about 90% of businesses around the world use content marketing to build brand awareness and connections with their target audience. Are you in this 90%? If not don’t worry I can help your business to get there. I can offer your business the complete content solutions that can engage your target audience across all platforms to drive leads and sales, increase brand awareness and build loyal customers.